Coffee for the Vote

It’s certainly not the most important reason to vote, but I still think it’s cool a company is coming out with such a vote encouraging promotion.  I like it. The commercial launched during last night’s Saturday Night Live announcing the Starbucks promotion. On November 4th, the day to vote for many people, if you tell a Starbucks barista that you have voted, you will be given a free tall coffee with their new Pike Place Roast brew beginning at 9 a.m. The Pikes blend is a response to complaints that their coffee tastes burnt…

The Reinvention of Brewed Coffee: Introducing Pike Place Roast
Starbucks challenged its coffee and roasting teams to create the world’s most exceptional coffee blends. The result of those efforts is the new Pike Place Roast. Beginning in mid-April, this unique new coffee will be brewed in every U.S. company-operated store every day, giving customers a unique, consistent and fresh brewed coffee experience.

Pike Place Roast exemplifies Starbucks 37-year heritage and expertise in buying, blending and roasting the world’s finest coffees. Starbucks roasts Pike Place Roast to be smooth and bold, bringing to life the cocoa and toasted nut flavors in the coffee.

The new coffee is named after the location of Starbucks’ first store, which opened in Seattle’s Pike Place Market in 1971.